Bruce Mau is a Canadian designer and funder of the institute without boundries. He was the design director of Zone Books and creative director of I.D. Magazine. He is important to us because he designed books and his mantras can inspire creativity no matter how many times you read them.

Process is more important than outcome.
When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.