Tuesday, April 21, 2009

Monday, April 20, 2009

MARCH 26TH ASSIGNMENT (late.. sorry)

who is speaking? why is the speech important?
Len Spencer is speaking, and it is the first recorded promotional message.

what is the emotion, mode, tone, feeling and personality of the speech?
There is a very lighthearted feel to the tone of his voice. The emotion is happiness, and fun. This machine is supposed to make life easier. The speech is basically the edison phonograph selling itself to the listener.

what is loud, stressed, soft, paused, emphasized?
The whole speech is pretty loud because it is meant for grabbing attention since its a commercial. Len Spencer is acting as the Edison Phonograph, and the Edison Phonograph talks about itself the whole time, so I emphasized "I" throughout the entire speech.

How does it make you feel? the audience feel?
I think the speech is kind of funny sounding, just because things like commercials have come so far. The speech seems to lighten moods.

The Edison Phonograph, created by Thomas Edison, was a highly original invention which came about in the late 1800's. The phonograph was intended by Edison for the following:
  1. Letter writing and all kinds of dictation without the aid of a stenographer.
  2. Phonographic books, which will speak to blind people without effort on their part.
  3. The teaching of elocution.
  4. Reproduction of music.
  5. The "Family Record"--a registry of sayings, reminiscences, etc., by members of a family in their own voices, and of the last words of dying persons.
  6. Music-boxes and toys.
  7. Clocks that should announce in articulate speech the time for going home, going to meals, etc.
  8. The preservation of languages by exact reproduction of the manner of pronouncing.
  9. Educational purposes; such as preserving the explanantions made by a teacher, so that the pupil can refer to them at any moment, and spelling or other lessons placed upon the phonograph for convenience in committing to memory.
  10. Connection with the telephone, so as to make that instrument an auxiliary in the transmission of permanent and invaluable records, instead of being the recipient of momentary and fleeting communication.

Thursday, April 16, 2009

Tuesday, March 31, 2009

I thought the laws of simplicity were a little bit confusing, but I think the main point is to find a balance between simplicity and complexity. It's hard to find that perfect balance between the two things, but I agree with John Meada that when you do find that balance, that is when things are most successful.

John Maeda is the president of the Rhode Island School of Design. He is a graphic designer, artist, and computer scientist. He is known as the pioneering voice for "simplicity" in the digital age. He was won many awards in his career-- including the National Design Award and the Mainichi Design Prize. He has written four books, one of which being "The Laws of Simplicity".
Animated Type Videos:

http://www.youtube.com/watch?v=rIDdx7NPJgo&feature=related

http://www.youtube.com/watch?v=HQ72jo7JcDk

http://www.youtube.com/watch?v=8CHDZR3674k&feature=related

http://www.youtube.com/watch?v=E_KQwKCulJM&feature=related

http://www.youtube.com/watch?v=K-m30Y96mJw&feature=related

Tuesday, March 24, 2009

I enjoyed watching the videos on good.is. I think it's cool how they are conveying an important message in each video. I noticed a very limited color palette in each video I watched, which helped keep your eye where they wanted it to be. They also created a pattern in each video, which probably helped them decide what color to make things and what typeface they should use.

Tuesday, March 10, 2009

The animated type videos were interesting without sound, however, with sound it is a lot more interesting and fits with the animation a lot better. The sound seems to guide the type. The examples were very similar in design and style, which made it a little boring to watch sometimes. I really liked the one where the letters moved according to the sounds the letters made. I thought it was really cool and really demonstrated an element of speech that you can see rather than hear.
These videos kind of remind me of a truck commercial that I saw the other day where the letters were going upside down and side ways and all different directions. It was really cool and I wish some of the videos would have been more interesting like that commercial.