Bruce Mau is a Canadian designer and funder of the institute without boundries. He was the design director of Zone Books and creative director of I.D. Magazine. He is important to us because he designed books and his mantras can inspire creativity no matter how many times you read them.

Process is more important than outcome.
When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

Type II Homework -- 1.20.09

Who is Chip Kidd? Why is he important to us?
Chip Kidd was a book cover designer, and he is important to us because that is what our next project entails.

Who is John Gall? Why is he important to us?
John Gall is also a well known and respected book cover designer. He has made a career of designing book covers, and it is important to us because we are doing a project about book covers.

Series - sequence of books with certain characteristics in common that are formally identified together as a group

Sequence - serial arrangement in which things follow in logical order or a recurrent pattern

Sign - something that represents something else.
Ex: visual - the sign for girls and boys that separates which public restroom to use.
Ex: verbal - if someone says "woof" you think of a dog.
Index - referring to something without using the actual visual, by using visual clues.
Ex: visual - smoke means fire.
Ex: verbal - hearing footsteps means footsteps.
Symbol - a specific mark or sound that represents something.
Ex: visual - the red bulls eye represents target
Ex: verbal - when a person yells "heads up!" you automatically look around for what you should be ducking from.

Examples of Index in book cover examples:
- the chess machine, the machine part silhouettes make me think of a machine without there being an actual machine on the cover.
- Middlesex. smoke is generally percieved as bad, which gives the book cover an eerie feeling.
- Speak, even though the book is called speak, the lack of a mouth gives you the impression that speaking is important, but the lack of speaking is just as important in the book.