Tuesday, March 31, 2009

I thought the laws of simplicity were a little bit confusing, but I think the main point is to find a balance between simplicity and complexity. It's hard to find that perfect balance between the two things, but I agree with John Meada that when you do find that balance, that is when things are most successful.

John Maeda is the president of the Rhode Island School of Design. He is a graphic designer, artist, and computer scientist. He is known as the pioneering voice for "simplicity" in the digital age. He was won many awards in his career-- including the National Design Award and the Mainichi Design Prize. He has written four books, one of which being "The Laws of Simplicity".
Animated Type Videos:

http://www.youtube.com/watch?v=rIDdx7NPJgo&feature=related

http://www.youtube.com/watch?v=HQ72jo7JcDk

http://www.youtube.com/watch?v=8CHDZR3674k&feature=related

http://www.youtube.com/watch?v=E_KQwKCulJM&feature=related

http://www.youtube.com/watch?v=K-m30Y96mJw&feature=related

Tuesday, March 24, 2009

I enjoyed watching the videos on good.is. I think it's cool how they are conveying an important message in each video. I noticed a very limited color palette in each video I watched, which helped keep your eye where they wanted it to be. They also created a pattern in each video, which probably helped them decide what color to make things and what typeface they should use.

Tuesday, March 10, 2009

The animated type videos were interesting without sound, however, with sound it is a lot more interesting and fits with the animation a lot better. The sound seems to guide the type. The examples were very similar in design and style, which made it a little boring to watch sometimes. I really liked the one where the letters moved according to the sounds the letters made. I thought it was really cool and really demonstrated an element of speech that you can see rather than hear.
These videos kind of remind me of a truck commercial that I saw the other day where the letters were going upside down and side ways and all different directions. It was really cool and I wish some of the videos would have been more interesting like that commercial.