April 28th post
I liked the simplicity of the video. They didn't have to use a whole lot of images or words to convey a lot of information. I can't imagine the amount of research that went into this project, but it was interesting to watch. I think the repeating shapes helped the viewer to grasp the actual numbers being talked about as opposed to just reading it on screen.
Things I thought were interesting:
the way the said that if you were one in a million in china there would be 1300 people just like you.
how facebook only took 2 years to reach 50 million people
how india has more honors children than america even has children
Tuesday, May 5, 2009
Debbie Millman works for the radio show called Design Matters and is an owner of Sterling Brands, a top branding firm in the US. Millman is known for her views on the way that branding effects our world today and how it has changed through history. Something that I liked about the interview is how Debbie mentioned that she has always wanted to be a graphic designer. I think that's interesting because I am the same way but a little different. I thought graphic design would be really cool, but didn't really know what to expect (so I almost majored in finance HA) but I found the more I got into the program and the more classes I took, that I was talented in this area and I really enjoyed class.
march 3rd post
This article made a lot of good points about how easy it is becoming for anyone to design things. This means that the people who are actually studying design need to be able to set themselves apart from other people in talent, and not just knowing how to use a program. They talked about how design is the "ability to communicate" which is very true. Anything that is communicating effectively has been designed accordingly. The ability to change the rules and bend them into something that is almost more aesthetically pleasing and ability to make a composition instead of a layout is the ability to create modernist designs. I thought the designs were cool to look at, and the fact that it is an actual design instead of a sign or whatever it might be really interests me and I would like to be able to do that in everything I do.
This article made a lot of good points about how easy it is becoming for anyone to design things. This means that the people who are actually studying design need to be able to set themselves apart from other people in talent, and not just knowing how to use a program. They talked about how design is the "ability to communicate" which is very true. Anything that is communicating effectively has been designed accordingly. The ability to change the rules and bend them into something that is almost more aesthetically pleasing and ability to make a composition instead of a layout is the ability to create modernist designs. I thought the designs were cool to look at, and the fact that it is an actual design instead of a sign or whatever it might be really interests me and I would like to be able to do that in everything I do.
February 17th post
2. Because you like its history.
3. Because you like its name.
4. Because of who designed it.
5. Because it was there.
6. Because they made you.
7. Because it reminds you of something.
8. Because it's beautiful.
9. Because it's ugly.
10. Because it's boring.
11. Because it's special.
12. Because you believe in it.
13. Because you can't not.
Steven Doyle--
Steven is a graphic wordsmith. He plays with words to the point where they become "separate to their meanings". I think that the pictures of what he has done were cool. It seems like he makes the familiar strange and the strange familiar.
Thirteen Ways of Looking at a Typeface
1. Because it works.2. Because you like its history.
3. Because you like its name.
4. Because of who designed it.
5. Because it was there.
6. Because they made you.
7. Because it reminds you of something.
8. Because it's beautiful.
9. Because it's ugly.
10. Because it's boring.
11. Because it's special.
12. Because you believe in it.
13. Because you can't not.
Steven Doyle--
Steven is a graphic wordsmith. He plays with words to the point where they become "separate to their meanings". I think that the pictures of what he has done were cool. It seems like he makes the familiar strange and the strange familiar.
February 12th Journal entry
10 Commandments:
1. Thou shalt not apply more than three typefaces in a document.
2. Thou shalt lay headlines large and at the top of a page.
3. Thou shalt employ no other type size than 8pt to 10pt for body copy.
4. Remember that a typeface that is not legible is not truly a typeface.
5. Honour thy kerning, so that white space becomes visually equalized between characters.
6. Thou shalt lay stress discreetly upon elements within text.
7. Thou shalt not use only capitals when setting vast body copy.
8. Thou shalt always align letters and words on a baseline.
9. Thou shalt use flush-left, ragged-right alignment.
10. Thou shalt not make lines too short or too long.
How to break them:
1. Break the letters imposed by the use of only three typefaces.
2. Let thine eyes be seduced by the hierarchy of type.
3. Do not forsake smaller or bigger sizes.
4. Be seduced into trying new and expressive typefaces.
5. Treat kerning and tracking with total irreverence.
6. Entice the reader to sample the delights of your text.
7. Do not forgo the liberal use of capitals within your text.
8. The Lord designed letter forms to stand side by side, but there is no harm in their being lured away from one another.
9. Yield to the temptation to align text in unusual ways.
10. Lure the reader down unfamiliar paths.
10 Commandments:
1. Thou shalt not apply more than three typefaces in a document.
2. Thou shalt lay headlines large and at the top of a page.
3. Thou shalt employ no other type size than 8pt to 10pt for body copy.
4. Remember that a typeface that is not legible is not truly a typeface.
5. Honour thy kerning, so that white space becomes visually equalized between characters.
6. Thou shalt lay stress discreetly upon elements within text.
7. Thou shalt not use only capitals when setting vast body copy.
8. Thou shalt always align letters and words on a baseline.
9. Thou shalt use flush-left, ragged-right alignment.
10. Thou shalt not make lines too short or too long.
How to break them:
1. Break the letters imposed by the use of only three typefaces.
2. Let thine eyes be seduced by the hierarchy of type.
3. Do not forsake smaller or bigger sizes.
4. Be seduced into trying new and expressive typefaces.
5. Treat kerning and tracking with total irreverence.
6. Entice the reader to sample the delights of your text.
7. Do not forgo the liberal use of capitals within your text.
8. The Lord designed letter forms to stand side by side, but there is no harm in their being lured away from one another.
9. Yield to the temptation to align text in unusual ways.
10. Lure the reader down unfamiliar paths.
Tuesday, April 21, 2009
Monday, April 20, 2009
MARCH 26TH ASSIGNMENT (late.. sorry)
who is speaking? why is the speech important?
Len Spencer is speaking, and it is the first recorded promotional message.
what is the emotion, mode, tone, feeling and personality of the speech?
There is a very lighthearted feel to the tone of his voice. The emotion is happiness, and fun. This machine is supposed to make life easier. The speech is basically the edison phonograph selling itself to the listener.
what is loud, stressed, soft, paused, emphasized?
The whole speech is pretty loud because it is meant for grabbing attention since its a commercial. Len Spencer is acting as the Edison Phonograph, and the Edison Phonograph talks about itself the whole time, so I emphasized "I" throughout the entire speech.
How does it make you feel? the audience feel?
I think the speech is kind of funny sounding, just because things like commercials have come so far. The speech seems to lighten moods.
The Edison Phonograph, created by Thomas Edison, was a highly original invention which came about in the late 1800's. The phonograph was intended by Edison for the following:
who is speaking? why is the speech important?
Len Spencer is speaking, and it is the first recorded promotional message.
what is the emotion, mode, tone, feeling and personality of the speech?
There is a very lighthearted feel to the tone of his voice. The emotion is happiness, and fun. This machine is supposed to make life easier. The speech is basically the edison phonograph selling itself to the listener.
what is loud, stressed, soft, paused, emphasized?
The whole speech is pretty loud because it is meant for grabbing attention since its a commercial. Len Spencer is acting as the Edison Phonograph, and the Edison Phonograph talks about itself the whole time, so I emphasized "I" throughout the entire speech.
How does it make you feel? the audience feel?
I think the speech is kind of funny sounding, just because things like commercials have come so far. The speech seems to lighten moods.
The Edison Phonograph, created by Thomas Edison, was a highly original invention which came about in the late 1800's. The phonograph was intended by Edison for the following:
- Letter writing and all kinds of dictation without the aid of a stenographer.
- Phonographic books, which will speak to blind people without effort on their part.
- The teaching of elocution.
- Reproduction of music.
- The "Family Record"--a registry of sayings, reminiscences, etc., by members of a family in their own voices, and of the last words of dying persons.
- Music-boxes and toys.
- Clocks that should announce in articulate speech the time for going home, going to meals, etc.
- The preservation of languages by exact reproduction of the manner of pronouncing.
- Educational purposes; such as preserving the explanantions made by a teacher, so that the pupil can refer to them at any moment, and spelling or other lessons placed upon the phonograph for convenience in committing to memory.
- Connection with the telephone, so as to make that instrument an auxiliary in the transmission of permanent and invaluable records, instead of being the recipient of momentary and fleeting communication.
Thursday, April 16, 2009
Tuesday, March 31, 2009
I thought the laws of simplicity were a little bit confusing, but I think the main point is to find a balance between simplicity and complexity. It's hard to find that perfect balance between the two things, but I agree with John Meada that when you do find that balance, that is when things are most successful.
John Maeda is the president of the Rhode Island School of Design. He is a graphic designer, artist, and computer scientist. He is known as the pioneering voice for "simplicity" in the digital age. He was won many awards in his career-- including the National Design Award and the Mainichi Design Prize. He has written four books, one of which being "The Laws of Simplicity".
John Maeda is the president of the Rhode Island School of Design. He is a graphic designer, artist, and computer scientist. He is known as the pioneering voice for "simplicity" in the digital age. He was won many awards in his career-- including the National Design Award and the Mainichi Design Prize. He has written four books, one of which being "The Laws of Simplicity".
Tuesday, March 24, 2009
I enjoyed watching the videos on good.is. I think it's cool how they are conveying an important message in each video. I noticed a very limited color palette in each video I watched, which helped keep your eye where they wanted it to be. They also created a pattern in each video, which probably helped them decide what color to make things and what typeface they should use.
Tuesday, March 10, 2009
The animated type videos were interesting without sound, however, with sound it is a lot more interesting and fits with the animation a lot better. The sound seems to guide the type. The examples were very similar in design and style, which made it a little boring to watch sometimes. I really liked the one where the letters moved according to the sounds the letters made. I thought it was really cool and really demonstrated an element of speech that you can see rather than hear.
These videos kind of remind me of a truck commercial that I saw the other day where the letters were going upside down and side ways and all different directions. It was really cool and I wish some of the videos would have been more interesting like that commercial.
These videos kind of remind me of a truck commercial that I saw the other day where the letters were going upside down and side ways and all different directions. It was really cool and I wish some of the videos would have been more interesting like that commercial.
Tuesday, February 24, 2009
It is important to make sure that what is written on a website not only goes with what the website is about, but is understandable by the intended audience. You can have the best designed website in the world, but if it does not communicate to a certain audience, then it means nothing. Research the intended audience to best be able to effectively communicate.
Tuesday, January 27, 2009
Bruce Mau is a Canadian designer and funder of the institute without boundries. He was the design director of Zone Books and creative director of I.D. Magazine. He is important to us because he designed books and his mantras can inspire creativity no matter how many times you read them.
Process is more important than outcome.
When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
Process is more important than outcome.
When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
Tuesday, January 20, 2009
Type II Homework -- 1.20.09
Who is Chip Kidd? Why is he important to us?
Chip Kidd was a book cover designer, and he is important to us because that is what our next project entails.
Who is John Gall? Why is he important to us?
John Gall is also a well known and respected book cover designer. He has made a career of designing book covers, and it is important to us because we are doing a project about book covers.
Series - sequence of books with certain characteristics in common that are formally identified together as a group
Sequence - serial arrangement in which things follow in logical order or a recurrent pattern
Sign - something that represents something else.
Ex: visual - the sign for girls and boys that separates which public restroom to use.
Ex: verbal - if someone says "woof" you think of a dog.
Index - referring to something without using the actual visual, by using visual clues.
Ex: visual - smoke means fire.
Ex: verbal - hearing footsteps means footsteps.
Symbol - a specific mark or sound that represents something.
Ex: visual - the red bulls eye represents target
Ex: verbal - when a person yells "heads up!" you automatically look around for what you should be ducking from.
Examples of Index in book cover examples:
- the chess machine, the machine part silhouettes make me think of a machine without there being an actual machine on the cover.
- Middlesex. smoke is generally percieved as bad, which gives the book cover an eerie feeling.
- Speak, even though the book is called speak, the lack of a mouth gives you the impression that speaking is important, but the lack of speaking is just as important in the book.
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